The story of Ferrari logo in pictures
The prancing horse from Baracca to Ferrari
"The is a fascinating story behind the black prancing horse set against a yellow background, a story that Enzo Ferrari told just once and in just 109 short words. "The prancing horse was painted on the fuselage of the fighter plane belonging to Francesco Baracca, teh heroic Ace of Ace who lost his life in the First World War." When I won the first Savio circuit, which was held at Ravenna, in 23, I met Count Enrico Baracca, the hero's father. After that encounter, I was introduced to his mother, the Countess Paolina. One day she said to me: "Ferrari, put my son's prancing horse on your cars. It'll bring you luck." I still have a photograph of Baracca with a dedication from his parents in which they entrust me with his emblem. The prancing horse was and remains black. I added the canary yellow background as this is the Modena colour."
(Francesco Baracca astride his stallion Nebbia whilst serving with The Royal Piedmont Cavalery)
(Francesco Baracca at 28)
(The ace poses with his Spad aircraft)
(The first prancing horse on a silver background)
(The 91th Squadron's insignia)
(Nibbio, the most likely inspiration for the prancing horse)
(A portrait of Baracca in the Lugo Museum)
(Baracca's emblem in wash on board)
(The Baracca family added the prancing horse to their crest in 1927)
(A portrait of the hero posing beside his Spad XIII)
(The pin worn by the pilot's admirers)
(Another shield-shaped pin worn by the fans)
(The first Ferrari shield with a flat top section)
(1st present more rounded shape)
(The engraver Enrico Gerosa, creator of the Ferrari insignias)
(One of Gerosa's prancing horse disigns)
(Ferrari's 1930s letterhead)
(On of the first badges to appear on the cars)
(A 1940s trophy)
(Pranccing horses designed by Omea of Milan)
(The Scuderia's striking symbol)
(The prancing horse is still the star)
(Ferrari the constructor)
(1934 - A slight curve is added to the top of the shield)
(Narrow script and a big prancing horse)
(The lettering fills out a little)
(The lae 1990s version)
(The Ferrari graphic through the years)
(The Ferrari trademark today)
(The prancing horse today)
(The Ferrari Shield today)
(The 1994 version)
(The current version)
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